Perfect Landing Page helps you Increase Conversions

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Google AdSense.

Please go to the plugin admin page to set up your ad code.

Your ads will be inserted here by

Google AdSense.

Please go to the plugin admin page to set up your ad code.

  1. Don’t Direct Users To Your Homepage – When a user is directed to the homepage of your website, especially after clicking through from some type of marketing message or offer, if there is not an obvious message match — i.e. “Where do I go for the 20% product I just clicked an ad for”  – you will lose visitors that may fall out of your “conversion funnel”. Conversions vary by website and industry, but most typically is a purchase, phone call, or contact form submission.
  2. Match your landing page content to ad copy to achieve higher Google Adwords quality score –  Not only is it beneficial for users to have a clear understanding of where to find things on your website to perform your intended action, but it can also save you money. When advertising with pay-per-click methods such as Google Adwords, the relevance of your ad’s landing page contributes to your “Quality Score”, which is combined with your bidding cost per click to calculate your actual cost per click. What this means is that you can rank higher in paid search results and pay less when you have a higher quality score – something that all campaigns should strive for.
  3. Make sure your message is quick and to the point – Landing pages with multiple paragraphs of text, even if relevant, is probably not going to be read by your visitors. Focus on clear and concise headlines explaining your product or service.
  4. Display trust signals – Build trust with your visitor and list your phone number, association logos, certifications, or any other content that builds a level of trust about doing business with you. Additionally, if you are collecting personal information, makes sure to use a SSL certificate.
  5. Make your call-to-action as clear as possible – Make sure it is very clear what your visitors should do next whether it is completing a form, adding their email address, adding a product to cart or downloading your content.

Your ads will be inserted here by

Google AdSense.

Please go to the plugin admin page to set up your ad code.