Few Steps to follow before you design a Mobile Website

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  1. Study analytics data for mobile visits to your website – Even if you don’t have a mobile site, your customers are accessing your un-optimized website trying to find information on their smartphones and tablets. Segment these users in your Analytics program and take note of what pages they are visiting. Are they looking for directions or contact info? This information should be easiest to access on your mobile website.
  2. Review responsive design options – Responsive web design involves building a website in a way that it adjusts to the screen resolution of the device that is accessing it. What this means for the business is a consistent user experience across devices and one website to maintain. Responsive design can be a great fit for many businesses that would prefer to “future-proof” their web presence as the devices used to get online continue to vary.
  3. Isolate social media referral traffic – Many users who are coming from social sites are actually being referred from mobile applications. These users are not exactly like mobile visits to your webite because they are more than likely coming for a piece of content that has been shared to their network. Work within your analytics program to isolate social + mobile traffic to find out how they are consuming your content.
  4. Supplement with mobile focused PPC campaign – Google Adwords’ Enhanced Campaigns have brought focus to a feature that has long been available – the ability to target users who are on their mobile phones. If you are a local business like a restaurant or shop that needs walk-in foot traffic in your business, you should be bidding on generic mobile terms for users that are in close proximity to your location.
  5. Optimize Local Listings – Searches for businesses contact and location information on mobile is increasing quickly. One of the easiest ways to increase traffic to your site from both mobile and desktops is to optimize those listings for your business.

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